As a VP of promoting, Director of selling, or sales executive that you are well aware that even best-planned marketing efforts can fail, and thorny economic times simply have compounded the aggravation. You’ve been strained to chop your marketing expenditures significantly while doing so you’re required to accomplish more.

This white paper introduces the basics of running marketing programs efficiently and also the highest possible ROI, using really not a creative, but additionally an analytical way of direct response marketing that’s impossible without marketing automation – a primary support system for virtually every successful marketing strategy. The technology-driven process, in partnership with a preferred-by-marketers intuitive process, enables you to tightly interweave your marketing and purchasers programs and, consequently, realize a confident return from the limited marketing resources.

Nurturing customer loyalty

Your current customers will probably be your best future customers, plus your best sales reps. Satisfied customers will take you many referrals, so that as you might well know, a lead that comes from your customer referral would be the one that the sales team will close faster with higher a rate of probability, since your customer already produced great deal of effort to pre-sell the referred prospects.

Growing through referrals

If you have never developed a well-managed referral program for ones customers – as well as any other partners trying do get into business along with you and become a totally free agent that’s paid commissions for referrals – you’re losing an incredible opportunity for organic growth.

Consider it:

Company ABC is usually a B2B service provider with about 500 current customers, plus the average annual sales per customer is $20,000, which generates $10,000,000 in annual sales.
Your annual advertising funds are 1% from the revenue ($100,000). As we all know, the vast majority of it is usually used on campaigns that bring modest results, with the hope of discovering winning advertising venues – which become even harder with competition hoping to get over the hump in this particular economical downturn.

Your company has become growing at the 10% rate annually, little by little, but this time the growth starts declining, which is forecasted being down 5% in 2010, with the exact same marketing expenditure (sometimes more hassling that a marketing and purchasers team must get through).

Now that is amazing you decided to monetize the connections of your respective customers. You can ask to get a favor plus some will return. But you wouldn’t like random single referrals – you need to get bombarded with pre-sold prospects that will take below average time and energy to close. Wouldn’t that be considered a marketing and purchases paradise?

Welcome to paradise

Let’s suppose that you created customer referral program and offered a 10% commission for being paid therefore of each referral that converted into a paid customer.

Let’s think that 50% of the customers signed up to your referral program, but only 50% of the customers actually refer paying prospects frequently – thats liable to bring you 125 new sales per month.

Now perform the math:

500 customers x 50% x50% = 125 customer referrals per month
125 referrals/month x twelve months x $20,000 per sale = $30,000,000/yr
$30M – 10% commission = $27M in new business

As you can observe, your future year’s revenue are going to be $37,000,000 as an alternative to $10,000,000, along with your company growth rate will be 370% versus the forecasted -5%.

Developing the strategy as well as the process management system

You liked the math, and now you happen to be ready to start and get it done, right?

Do there is a system to handle hundreds of referral partners? You probably not have the tools available for a successful execution in the program. Are you about to do it intuitively and manually?

Unless there is a proper structure, together with the necessary processes and technology to measure your making success, you are unable to execute your partnership programs properly.

That’s for you to automate your marketing processes, and ideally you have to hire a marketing company which will design, automate, and market this program for you – and charge affordable rates.

Costs of selling automation and campaign execution

How much ya think it would run you to invest in a program that can bring you huge amounts of money of additional sales? Would $100,000 are the right number? Maybe, however it drastically exceeds the limits of
your existing marketing budget.

But thankfully that today a direct response marketing company with established processes, a successful framework, and also the right automation tools will get it all done in your case in couple of weeks – for $10,000, or less.